We can accept ourselves and also expect more from ourselves.
In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.
Join Gretchen Rubin and Bookshop.org for Read 25 in ’25
Gretchen Rubin is partnering with Bookshop.org for her annual group challenge which, this year, is to read 25 minutes a day in 2025. Throughout the year Gretchen Rubin and Bookshop.org will highlight all the great ways to bring the joy of reading into your life with monthly resources, challenges, content, and tips to help people build the valuable habit of setting aside time to read every day.
FEATURED
“One day, now will be a long time ago.” —Gretchen Rubin
NEW COURSE
We all have habits we want to break or build.
With so much advice out there, it’s easy to feel overwhelmed. What’s the best, most efficient way to change a habit? The truth is, there’s no one-size-fits-all solution.
Imagine a solution that works for you. This course promises to support you in working on 1-3 specific habits throughout the year so that by the end of 2025, you have successfully built these positive changes into your life.
BIG IDEAS
Your Year, Your Way: Design Your Year
“New year, new you” is a funny phrase. January 1 might mark the start of a new year, but you’re still you.
And that’s a good thing, because the key to starting a new habit or accomplishing an aim is to figure out an approach that works for you.
Ready to start designing your year? You’re in the right place.
FEATURED QUIZ
The Gift-Giving Quiz
Struggling to find the perfect gift or need some ideas for your own wishlist? When you learn your or your recipient’s gift-appreciation profile– Easy-to-Please, Tried-and-True, Enthusiast, or Connoisseur–you’ll be able to make a great choice.
FEATURED ARTICLE
Abandon the Empty Nest. Instead, Try the Open Door.
Adults whose kids have left home deserve a metaphor that emphasizes possibility.
FEATURED ARTICLE
Gretchen Rubin’s Gifts for Readers
It can be intimidating to pick out books for people, but I love supporting readers. Here are some of my favorite gifts for readers.
FEATURED PODCAST EPISODE
More Happier: Deck the Halls! A “Clear the Decks” Episode of Quick Tasks to Get Us Ready for the Holidays
Because listeners asked for another “Clear the Decks” episode—where we suggest a list of manageable, one-minute-ish tasks to do while listening—this episode features a “Deck the Halls” list of quick tasks. Follow along, and by the end of the episode, we’ll all have accomplished a lot.
FEATURED TOOL
Reflect on your year with the Happier™ App
Take a moment to reflect on your aims for 2024 and celebrate your progress. Plus, find inspiration to make the most of the holiday season and plan a happier 2025.
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WHAT'S NEW
Discover the latest articles and podcast episodes.
CURATED COLLECTIONS
Explore Gretchen Rubin’s work on these popular topics.
Tap in to the power of your five senses as a path to a happier, more mindful life.
Unexpected insights and concrete suggestions about how to create a happier life.
Helpful tips, tools, and strategies for building (and breaking) habits.
Understand yourself and others with Gretchen Rubin’s personality framework.
ABOUT GRETCHEN
About Gretchen
Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.