We can accept ourselves and also expect more from ourselves.
In my work, I investigate unexpected truths about everyday life—and identify ways we can take happiness from the transcendent to the concrete.
“One of the best ways to make yourself happy is to make others happy. One of the best ways to make others happy is to be happy yourself.”
–Gretchen Rubin
TOOLS FOR A HAPPIER LIFE
Gifts Designed to Make Every Day Happier
Shop the Happiness Project collection for gifts that support a happier and more organized life. Favorites like the Design Your Year Guide, giftable journals, and daily calendars sell out fast each year, so it pays to shop early.
TOOLS FOR GIFT-GIVING
Need Help Choosing the Right Gift?
Use Gretchen’s Gift Idea Generator, Gift-Giving Quiz, and brand-new Gift Guides to identify what will truly delight each person on your list before you shop.
GRETCHEN RUBIN'S GIFT GUIDES
Non-Candle Gifts for Acquaintances
It’s hard to shop for coworkers, neighbors, and loose friends. Here are some ideas that go beyond the tried and true “nice candle” option.
GRETCHEN RUBIN'S GIFT GUIDES
Great Gifts for Gen Z
Here are gifts that hit the sweet spot between trendy and timeless, perfect for the Gen Z person in your life who probably knows about the latest cool stuff before you do.
GRETCHEN RUBIN'S GIFT GUIDES
So much richness can be added to daily life by engaging our senses of sight, smell, sound, taste, and touch. Here are some stocking-stuffers to help everyone on your list get in touch with their own.
SINCE YOU ASKED
Do Holiday Traditions Make You Happy Or Exhausted?
Listeners to the “Since You Asked” podcast had a lot to say about their family holiday traditions. Gretchen and Lori share those reactions and offer practical advice for choosing what to keep, what to adjust, and what to let go this season.
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WHAT'S NEW
Discover the latest articles and podcast episodes.
CURATED COLLECTIONS
Explore Gretchen Rubin’s work on these popular topics.
Tap in to the power of your five senses as a path to a happier, more mindful life.
Unexpected insights and concrete suggestions about how to create a happier life.
Helpful tips, tools, and strategies for building (and breaking) habits.
Understand yourself and others with Gretchen Rubin’s personality framework.
ABOUT GRETCHEN
About Gretchen
Hi, I’m Gretchen Rubin. For more than a decade, I’ve been studying human nature—the science of the soul. My happiness project is to understand myself, the people around me, and how we can move from good intentions to concrete actions to build happier lives.